Where do I start?
The WilliamsWarn Personal Brewery from WilliamsWarn on Vimeo.
I call bullshit...
Rule number one...there are no short cuts in life. This rule also applies to beer. This video really irked me as a home-brewer and just as a person with a passion about beer. Anybody who knows anything about beer would never drop $4,500 on this hunk of metal. It reminds me of an over priced easy bake oven for beer. It is so simple a child could use it. Or a complete idiot with a crap ton of money to blow. This product is obviously aimed at that one loaded dude that shops at sharper image and always wants to impress the friends that he doesn't have because nobody likes arrogant rich people who flaunt their money by buying useless shit like this.Another thing that bothered me. This requires no skill or creativity. I don't know how I feel about their claim that you can be creative and mix and match different styles. I hope everyone realizes that all the guy did was add water, pour in malt extract, and pitch some yeast. HE DIDN'T EVEN MENTION HOPS?!? WHAAAAT?
But a thing that really ticked me off was that it was just so stupidly over priced. I could buy two of those all-grain brewing systems that I posted about the other day for the price of one WilliamsWarn easybake brewery. The quality of the beer would be compared to the big three (no I'm not talking about #5, #20, and #34) but BMC (Bud, Miller, and Coors). It would be like drinking river water (especially with no hops).
A few other things that bugged me:
1) What is up with that dude's apron...seriously man?
2) Why does the narrator sounds like Crocodile Dundee or the dude from Fosters commercials.
3) Comparing their "gourmet ingredients" to anything I can get at my home-brew store is like comparing Top Ramen to Pollo Arrabiata.
At the end of the day the people who are going to buy this thing lack creativity or any form of a brain. However, I will still sleep soundly knowing that my beer will taste good and the beer that comes out of this thing will (in the words of our friends from Monty Python) "be like having sex in a canoe. It's f**king close to water"
Good use of the words irked and crap ton (the imperial measure of a metric ton - for all those that don't know). Also the asterisks were wisely placed. Maybe I should say what the censored letters are here so that no-one is left confused - uc.
ReplyDeleteNomad Nick also points something out that you should have picked up from those Becks Vier adverts in the UK - four ingredients. And those should probably be water, malt, yeast and HOPS - yep, like that little girl hopping in the playground.
No man is a real man unless they buy discounted ramen.